Picture this: It's Tuesday morning, and your phone buzzes with notification #23 from that wedding planning group text. Sarah asks about flowers. Mike responds with a thumbs up. Jennifer shares a Pinterest link. Your cousin debates venue parking for 14 messages straight.

By lunch, you've muted the conversation entirely.

Sound familiar?

If you're a coach, consultant, entrepreneur, or anyone who depends on strong relationships to grow your business, this scenario isn't just annoying—it's costing you money. Research shows that personal 1-to-1 messages build relationships 2.5 times faster than group communication, while group texting creates anxiety in 40% of users and systematically damages professional relationships.

This isn't just a preference. It's psychology. And the businesses that understand this fundamental truth are leaving their group-texting competitors in the dust.

The Hidden Psychology Behind Why Group Texting Fails​

Here's something most people don't know: Group texting problems aren't really about technology—they're about how the human brain works.

In 1913, a French agricultural engineer named Max Ringelmann made a discovery that would forever change how we understand group dynamics. He found that when people pulled rope together as a team, they achieved only 49% of their combined individual capacity. The more people in the group, the less effort each person contributed.

This "Ringelmann Effect" or social loafing explains exactly why your carefully crafted business message gets buried in group chats. When people receive a group message, their brain subconsciously thinks: "Someone else will handle this."

The result? Response rates plummet. Engagement dies. Relationships weaken.

But there's more. Cognitive load theory reveals that our working memory can only process 4±1 pieces of information simultaneously. Group messages overwhelm this capacity by forcing recipients to:

• Track multiple conversation threads
• Remember various participants' contexts
• Navigate complex social dynamics
• Process your actual message content

Every group text creates unnecessary mental friction that personal messages elegantly avoid.

Why Personal vs Group Messages Trigger Different Brain Responses​

When someone receives a message addressed specifically to them, something remarkable happens in their brain. Neuroscience research shows that personal attention creates stronger neural activation than divided attention scenarios.

This isn't just feel-good psychology—it's measurable science that translates directly to business results.

Studies published in Nature Communications demonstrated that people reciprocate influence significantly more in one-to-one interactions. This reciprocal effect completely disappeared when participants believed they were interacting in group settings.

Think about it: When was the last time you felt truly heard in a group chat versus a personal conversation?

The science is clear: Personal messages don't just communicate—they create psychological bonds that group messages simply cannot achieve.

Real Business Disasters Caused by Group Texting​

The fitness industry learned this lesson the hard way. Some fitness business owners documented how gym owners lost entire client bases when coaches left, taking their group text relationships with them.

The scenario plays out like this: Coach James has been texting Client Beth from his personal phone for months through group communications. James decides to leave for the competitor gym down the road. Within days, he's texted Beth personally to let her know—and convinced her to follow him.

Result? Zero business continuity. Complete vulnerability to client poaching. Apps like Hit Em Up Teams help prevent this through allowing the business owner to own the client list via csv uploads managed by Team admins.

Legal firms face even worse problems. Bodman Law Firm warns that business group texting is "more fraught with peril than any other form of business communication." The informal nature of group texts leads employees to make "unartful statements, admissions, or commitments" they would never make in personal professional communications.

The compliance nightmare gets worse: Group texting violates customer privacy by exposing contact details to all participants, creating TCPA violations and data protection issues. Everyone in a group message can see responses and contact details of other participants, putting businesses at risk of fines and legal repercussions.

The Shocking Statistics About Relationship Building Texting​

The numbers tell a devastating story about group texting's failure to build relationships:

Response Rates:

• Personal SMS messages: 98-99% open rate, 45% response rate
• Group messages: Response rates plummet due to social loafing
• Email marketing: 6-8% response rate (for comparison)

Customer Expectations:

• 71% of consumers expect personalized interactions
• 76% get frustrated when personalization doesn't happen
• Companies excelling at personalization generate 40% more revenue

Opt-Out Rates:

• Quality personalized campaigns: Below 1% opt-out
• Mass group messaging: 3-5% abandonment rates
• #1 reason people unsubscribe: "Getting too many texts"

Response Time Expectations:

• 42% expect responses within 15 minutes for personal messages
• 82% check texts within 5 minutes of receipt
• Group messages create confusion about who should respond

How Personal Mass Texting Activates Powerful Psychological Principles​

Here's where it gets fascinating. Attention operates like an economic resource with defined limits and supply-demand dynamics. When you send a personal message, you're making an "attention investment" that recipients notice and value.

Group messages dilute this investment across multiple recipients, signaling lower value.

Cognitive load research shows that group communication increases three types of mental burden:

1. Intrinsic load from the message content itself
2. Extraneous load from coordination and social navigation demands
3. Germane load from trying to construct meaning from fragmented conversations

Personal messages reduce cognitive friction by 60% because recipients process only the intrinsic message content without social navigation overhead.

The reciprocity principle—a universal human behavior—functions completely differently in personal versus group contexts. Research shows reciprocity effects were statistically significant (p < 0.002) in one-to-one communication but disappeared entirely in group settings.

This explains why personal messages create "reciprocity loops" that strengthen relationships over time, while group messages fail to generate meaningful exchanges.

The Mass Text vs Group Text Solution That Changes Everything​

The false choice between efficiency and authenticity has trapped businesses in group messaging purgatory. But modern tools and strategies now enable personal communication at scale without sacrificing genuine connection.

Consider these success stories:

Women's Best (fitness brand) implemented personal WhatsApp messaging and reduced customer service emails from 4,000 to 20 daily while dramatically improving customer relationships.

MissPompadour achieved a 9 out of 10 sales conversion rate through personal conversational commerce—something impossible with group messaging.

Building Authentic Relationships at Scale: The 5-Pillar Framework​

Successful relationship building through texting follows five critical pillars:

1. Emotional Connection Beyond Transactions​

Every message should strengthen the relationship, not just request something. Ask about their goals, celebrate their wins, acknowledge their challenges.

2. Purpose-Driven Communication​

Research shows that customers are willing to pay 15-20% more for brands that demonstrate genuine care about their success.

3. Smart Segmentation and Personalization​

Use behavioral data to customize timing, content, and tone. Modern tools allow 10,000 personal messages to feel as intimate as one carefully crafted text.

4. Feedback Mechanisms for Each Individual​

Track engagement, responses, and preferences at the individual level. It's 6-7 times cheaper to market to existing customers than constantly acquiring new ones.

5. Exclusive Benefits That Create Value​

Make each person feel special through personalized offers, early access, or custom solutions based on their specific needs.

The Technology That Makes Individual Text Messaging Scale​

The tools exist today to send thousands of personal messages that each feel handcrafted:

Advanced Segmentation: Behavioral triggers based on purchase history, engagement patterns, and individual preferences

Dynamic Personalization: Beyond just names—custom content based on location, interests, past interactions, and current needs

Automation with Authenticity: Templates that adapt tone, timing, and content while maintaining conversational voice

Compliance Built-In: Proper opt-in mechanisms and easy opt-out that group texting can't provide

Popular platforms like Hit Em Up Mass Text and Bulk SMS now offer sophisticated personalization that would have been impossible just years ago and with AI, it protects you from making major mistakes.

Your Group Texting Problems Have a Simple Solution​

The evidence is overwhelming. From the Ringelmann Effect to modern neuroscience, from compliance nightmares to customer frustration, every angle of analysis points to the same conclusion:

Group texting damages the very relationships it claims to build efficiently.

But here's the beautiful part: The transition from group to personal messaging pays immediate dividends. Businesses report:

• 340% higher engagement rates with personalized messaging
• 67% reduction in customer churn when using relationship-building communication
• 25-40% increase in customer lifetime value through personal attention at scale

The Path Forward: From Broadcast to Relationship​

Start with this simple audit:

1. List your current group communications—which truly require simultaneous delivery versus defaulting to broadcast mode?
2. Identify personalization opportunities—what individual details could make each message more relevant and valuable?
3. Choose tools that enable personal messaging at scale—platforms designed for individual communication, not group broadcasting
4. Shift your mindset—from reaching many to connecting with each

For coaches losing clients to competitors, consultants struggling with engagement, event planners managing RSVP chaos, and entrepreneurs building customer relationships, the message is clear:

The death of group texting isn't a loss—it's an opportunity.

In an age of digital overwhelm, personal attention has become the ultimate differentiator. The businesses that understand this psychological truth and act on it will own the future of relationship building.

Your customers are drowning in group chats, generic blasts, and impersonal communications. Be the business that treats them as individuals. Be the one they actually want to hear from.

Because in the end, relationships aren't built with groups—they're built one person at a time.

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Ready to transform your business communication from group chaos to personal connection? Discover how modern tools enable authentic relationship building at scale while avoiding the pitfalls that destroy customer relationships. Try Hit Em Up Now

Have you ever noticed that when you send a link through Hit Em Up, the recipient doesn't see that beautiful preview with the image and description? But when you send the same link directly through your phone's Messages app, the preview shows up perfectly?

You're not alone—and it's not a bug in Hit Em Up. Here's what's happening behind the scenes and how to ensure your links always look their best.

The Real Reason Behind Missing Link Previews​

Apple has built-in security features that treat messages differently based on who's sending them. When you send a message through Hit Em Up, iOS sometimes categorizes it as coming from an "unknown sender," even though it's delivered through iMessage.

This happens because:

🔒 Contact List Protection: iOS only generates rich link previews when the sender is saved in the recipient's contact list.

🤝 Two-Way Messaging Requirements: Apple requires established two-way communication before enabling full preview features.

📱 Native vs. Third-Party: Messages sent directly through Apple's Messages app get different treatment than those sent through third-party apps like Hit Em Up.

Think of it as Apple's way of protecting users from spam and malicious links—but sometimes legitimate messages get caught in these security measures too.

The Simple Fix That Works Every Time​

The good news? There's an easy solution that takes just 30 seconds:

Step 1: Add Each Other to Contacts​

Before sending your first message through Hit Em Up, make sure you and your recipient have each other saved as contacts on your phones.

Step 2: Start a Two-Way Conversation​

Send a quick message asking them to reply with an emoji or a simple "got it!" This establishes two-way communication in Apple's system.

Step 3: Position Your Links Strategically​

Place your links at the very beginning or end of your message—iOS is more likely to generate previews for URLs in these positions.

Pro Tips for Better Link Sharing​

✅ DO: Send a quick intro message first "Hey! About to send you that article link..."

✅ DO: Ask for a quick reply to establish two-way messaging "Reply with 👍 when you're ready for the link!"

✅ DO: Make sure your contacts are synced Check that phone numbers are saved correctly in both devices

❌ DON'T: Bury links in the middle of long messages Put them at the start or end for best results

❌ DON'T: Send multiple links in rapid succession to new contacts Give the first one a chance to establish the connection

Why This Happens (The Technical Stuff)​

For those curious about the technical details:

Apple generates link previews on the sender's device when using the native Messages app. This process includes fetching the webpage's metadata (title, description, image) and creating the preview before sending.

When using third-party apps like Hit Em Up, this preview generation process works differently. Combined with Apple's "unknown sender" restrictions, it creates the perfect storm for missing previews.

This isn't unique to Hit Em Up—it affects all third-party messaging apps that integrate with iMessage.

We're Always Improving​

At Hit Em Up, we're constantly working to give you the best messaging experience possible. While we can't override Apple's security features (and honestly, we wouldn't want to—they keep you safe), we're exploring ways to:

• Better detect when preview generation might fail
• Provide clearer guidance within the app
• Integrate preview generation directly into our sending process

Ready to Share Links Like a Pro?​

Now that you know the secret, you can ensure your links always look amazing when you share them through Hit Em Up.

Download Hit Em Up and start sharing better links today.

Already using Hit Em Up? Update to the latest version to make sure you have all our latest improvements.

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Still Having Issues?​

If you're still experiencing problems with link previews after following these steps:

1. Check our FAQ for more troubleshooting tips
2. Contact our support team at support@hitemupapp.com
3. Join our community to connect with other Hit Em Up users

Have a success story or tip to share? We'd love to hear from you! Tag us on social media or send us a message through the app.

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Hit Em Up makes messaging simple and powerful. Learn more about all our features or start your free trial today.

Keywords: Hit Em Up, iMessage, link preview, messaging app, iOS, text messaging, link sharing

Hit Em Up offers multiple sending modes, but the most popular is the Mass Text feature for BCC texting on iPhone, Android and Mac— a form of peer-to-peer (P2P) messaging, allowing you to send personal and authentic messages to your contacts. It is ideal for communication that is one-to-one or one-to-few within your personal network.

Types of Messages Suitable for Hit Em Up​

Personal Invitations​

Use Hit Em Up to send personalized invitations to events, gatherings, or casual meet-ups with friends or family. This is an excellent way to connect with your contacts and invite them to events that are meaningful to you.

Quick Updates​

With Hit Em Up, you can keep your contacts informed about important updates, such as changes in plans, arrival times, or any relevant information you want to share. This is a great way to keep your contacts updated with your plans and activities.

Birthday Greetings​

You can use Hit Em Up to send personalized birthday wishes or greetings to your friends, family, or acquaintances. This is a thoughtful way to acknowledge your contacts' birthdays and show that you care.

Casual Two Way Conversations​

Engage in casual and friendly conversations with individuals or small groups in your contact list. Hit Em Up is an excellent tool for maintaining connections and building relationships with your contacts.

Coordination and Planning​

Use Hit Em Up to coordinate plans, organize outings, or make decisions within a smaller group of contacts.

Expressing Gratitude​

Send thank-you messages or express appreciation to individuals for their support, help, or kindness. This is a great way to show your contacts that you appreciate their efforts and actions.

Sending Daily Inspirational Messages​

Send inspirational messages to people you coach and mentor in your contacts. This is an excellent way to motivate and inspire your contacts to achieve their goals.

Sharing Photos and Media​

Share personal photos, videos, or other media with your contacts in a direct and personal manner. This is a great way to share memories and experiences with them.

Checking In​

Reach out to friends or family to see how they are doing, offer support, or simply maintain connections.

What Not to Use Hit Em Up for​

Remember, Hit Em Up is not intended for mass marketing purposes or sending unsolicited messages. Always ensure that your messages comply with applicable laws and regulations, and respect the privacy and preferences of your contacts.

Hit Em Up is designed for personal and authentic peer-to-peer messaging. However, there are certain types of messages and use cases that are not appropriate for the platform.

Here are examples of things you shouldn’t use Hit Em Up for:

Unsolicited Marketing​

Avoid using Hit Em Up for sending mass marketing messages or promotional content without the explicit consent of the recipients. Hit Em Up is not intended for bulk marketing purposes.

Spam or Chain Messages​

Refrain from sending spam or chain messages that are repetitive, irrelevant, or annoying to your contacts. These types of messages can be intrusive and may violate the terms of use.

Illegal or Harmful Content​

Do not use Hit Em Up to share content that is illegal, harmful, or violates any local, state, or federal laws. This includes content promoting violence, discrimination, or any form of illegal activity.

Harassment or Bullying​

Avoid using Hit Em Up to harass, bully, or send threatening messages to others. Always maintain respectful and positive communication with your contacts.

Fraudulent Activities​

Do not engage in any form of fraudulent activities, including scams, phishing attempts, or any deceptive practices. Hit Em Up should not be used for fraudulent purposes.

Commercial A2P Messaging​

Hit Em Up's Personalized Text features are designed for sending through P2P messaging services like your own phone number and is not intended for large-scale Application-to-Person (A2P) messaging campaigns. If you require such services, consider using a dedicated A2P messaging platform. We do not currently offer that solution, but ask our support to register you for updates for when and if we offer it!

Sending Sensitive Information​

Refrain from using Hit Em Up to send sensitive personal or financial information. It’s essential to prioritize the security and privacy of your communication.

Violating Terms of Service​

Ensure that your use of Hit Em Up aligns with the platform’s terms of service. Violating these terms may result in the suspension or termination of your account.

Always use Hit Em Up responsibly and in a manner that respects your contacts' rights, privacy, and preferences. If you have specific legal or compliance concerns, seek professional advice to ensure your messaging practices align with applicable laws and regulations. In the United States, we highly reccomend starting with the CTIA Messaging Principles and Best Practices to get an overview of current texting best practices. Text Messaging Standards are always in flux as we in the industry work to improve the ecostystem for all parties involved. Be sure to stay up to date on the latest standards and best practices.

For more information on how to use Hit Em Up responsibly and in accordance with our community guidelines, please visit https://www.hitemupapp.com/community-guidelines. To learn more about our terms of use and privacy policy, please visit https://www.hitemupapp.com/terms.

INTRODUCTION​

Hit Em Up is all about giving you the power to connect with your contacts easily! We believe in your right to reach out to your community and friends in a way that's fast and effective. But with great power of digital communication comes great responsibility, and that's why we want to ensure you understand an overview of the regulatory and legal landscape of texting. This article is not legal advice. For legal advice, always consult with an attorney.

Here at Hit Em Up, we encourage you to comply with all regulations in your country and region, but we understand that it can be confusing. That’s why we wanted to broadly outline the texting landscape so you understand your place in it.

REGULATORY ENTITIES​

To better understand the rules and regulations surrounding texting, it’s important to know which entities regulate and enforce these rules and laws. All legislation regarding SMS marketing and non-commercial texting is set forth and regulated by the following entities:

• Cellular Telecommunications Industry Association (CTIA):

CTIA is a trade association representing the wireless communications industry in the United States.

• Federal Communications Commission (FCC):

The Federal Communications Commission is an independent agency of the United States government that regulates communications by radio, television, wire, satellite, and cable across the United States.

• Federal Trade Commission (FTC):

The Federal Trade Commission is an independent agency of the United States government whose principal mission is the enforcement of civil antitrust law and the promotion of consumer protection.

• Mobile Marketing Association (MMA):

The Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies.

Now that you know the big 4 main regulating entities, what’s next? Navigating the legal landscape of text message rules and regulations can feel like trekking through a jungle. Don't fret! This guide will provide you a good starting foothold in the essential knowledge to confidently plan out a strategy for you to send compliant and engaging text messages for your text messaging individual case.

THE TWO LAWS YOU CAN’T IGNORE​

• Telephone Consumer Protection Act (TCPA): (https://www.fcc.gov/sites/default/files/tcpa-rules.pdf)

Think of it as your bodyguard against unwanted texts. It requires express written consent (think checkboxes or keywords) before sending promotional messages. Transparency is key – identify your business, explain the program, and provide an easy opt-out option. Remember, saying "no" means no, and violating this law can cost you $500 per message! Again, that’s not per campaign, but PER MESSAGE.

• CAN-SPAM Act: (https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)

Your shield against spam. It outlaws unsolicited texts and reinforces the TCPA's opt-out rules. Sending unwanted messages not only annoys your audience but can also land you a hefty $16,000 fine.

Determine what category your text message falls under

P2P vs. A2P​

The one thing we see most consumers get caught on is the difference between P2P and A2P messaging. P2P stands for person to person messaging. This is the type of messaging that Hit Em Up is designed for. It is for you to send messages to your friends, family, and contacts. It is not for you to send marketing messages to a list of people who have not opted in to receive messages from you. A2P stands for application to person messaging. This is the type of messaging that is used for mass marketing and informational campaigns and alerts. It is for you to send messages to a list of people who have explicitly (in writing) opted in to receive messages from you and it requires a very particular type of registration process and a specially registered phone number and verification process that can take up to two weeks before you send your first message. In addition, informing recipients of the ability to opt out is important. You may not use Hit Em Up's personal texting features to attempt to send A2P style messages. Not only is it a violation of our terms of service, but it can result it real consequences for you and your business.

Determining what kind of messages your messages are​

We absolutely love, love, LOVE the CTIA. They are helping shape the text message ecosystem to be nicer for everyone and make the medium more impactful for both consumers and businesses by cleaning up and protecting users from unwanted messages. This helps you as not only a recipient of texts but also as a sender so that your messages continue to stand out, be timefully read by your recipient, and responded to. While to some people who first attempt to market their small business may find the regulations difficult and frustrating as they learn the differences of the different types of phone line classes (P2P and A2P) and the complexity of signing up and registering campaigns coming from years of using a consumer telephone service with supposedly "unlimited texting*" to now having to comply with what seem like a lot of regulations— we want to assure you that this is for your benefit as a business too! Having a clean and well functioning Messaging ecosystem with good and healthy rules ensures your messages are read and enjoyed by your recipients instead of ignored with notifications turned off amidst a sea of spam and junk. Further, CTIA has amazing documentation that they keep up to date to see how your messages are classified which is a great first step for you to see which direction you'll need to go next if your intentions are marketing related. Check out their documentation here on P2P vs A2P messaging and the current rules as of May 2023

BONUS BEST PRACTICES​

• MMA Consumer Best Practices: (https://www.mmaglobal.com/files/bestpractices.pdf)

These are your industry buddies, offering guidance on how to run ethical and effective commercial SMS campaigns. Think of them as additional tips to elevate your game.

• CTIA Shortcode Monitoring Handbook: (https://www.wmcglobal.com/hubfs/CTIA%20Short%20Code%20Monitoring%20Handbook%20-%20v1.8.pdf)

This handbook focuses on shortcode usage, ensuring your five-digit friend stays clean and compliant. Hit Em Up is not a short-code (a type of commercial phone number for businesses often used for login codes to services or small alerts) provider as we focus on conversational messaging, but if you are interested in using Text Message Alerts for your business with another service, this is a useful resource for you. Keep it as your guide to avoid any shortcode snafus.

ADDITIONAL TIPS​

• SHAFT Content

So what is SHAFT? SHAFT, in the world of marketing and regulations, stands for five categories of content with strict limitations on how they can be advertised, particularly through SMS messaging:

👠 Sexually Suggestive Content: Think of anything NSFW (Not Safe For Work), from lingerie ads to dating services.

👿 Hate Speech: Messages promoting violence, discrimination, or intolerance against any individual or group are a big no-no. Basically, keep your hate off the airwaves, or rather, text waves.

🍻 Alcohol: Promoting booze or alcohol consumption via SMS is not allowed. Remember, responsible consumption is key, and some states strictly limit or ban alcohol advertising altogether.

🔫 Firearms and Weapons: You are not allowed to Marketing guns and ammo through text messages. Check your local laws; they're usually pretty strict about this one.

🚬 Tobacco: Tobacco advertising through SMS is generally not allowed. That goes for Tobacco related products too typically.

So, there you have it: SHAFT – the acronym for content that needs to be handled with care when it comes to SMS marketing.

•Regulation by CITA and Individual States

☎️ The Telephone Consumer Protection Act (TCPA) sets certain rules for sending commercial SMS messages. You need to obtain prior written consent from recipients before sending them marketing texts.

Individual states have additional regulations on top of the TCPA. These can vary, so be sure to research the specific laws in the states you're targeting.

⚠️ Why are these restrictions in place?

These regulations aim to protect consumers from unwanted spam and ensure responsible marketing practices. They also prevent the spread of harmful or offensive content.

⚖️ How can you stay on the right side of the law?

🤝 Always get consent: Make sure you have a clear opt-in process for text message recipients to receiving marketing messages from you. Double opt-in is even better, where people need to confirm their subscription after initially signing up.

📣 Know your audience: Tailor your content to your target demographic. What's appropriate for one group might be offensive to another. Further, personalize your messages. P2P messaging is meant to be bidirectional and conversational. That’s why we built Hit Em Up— to help you hold multiple personal and authentic conversations in parallel.

🔎 Be clear and transparent: Clearly identify yourself and the purpose of your message in every text. Avoid deceptive tactics or misleading language.

🕵️ Comply with state and federal laws: Do your research and understand the specific regulations that apply to your SMS campaigns in each state you're targeting. Also, if you are using Hit Em Up outside the US, make sure to check your country’s laws regarding SMS campaigns!

CONCLUSION​

For tools to help you manage your opt-ins, track your messaging, and ensure compliance, you have several options. You can link a Google Form from your website to explicitly collect consent from your recipients if they agree with receiving messages, but it is important to collect consent to message people off the medium first (as in not over text, but in real life on a google form or on a sign up sheet). Further, people must know exactly who they are signing up to receive messages from. It is a big no no to buy a list of phone numbers from third parties to message. They must give you explicit permission to text them prior to your first message.

With the right know-how on laws and best practices, you are in a better position to confidently send texts in a compliant fashion. Ultimately, you should always clear your particular usecase with a local attorney in your jurisidiction prior to sending texts as we cannot provide you legal advice over a blog post or customer support. However, if you become an expert on these resources in this article, you should feel quite confident in exactly which type of service you will need, how to maintain compliance, and how to continue your research to dot your i's and cross your t's before you start texting.

Hit Em Up is great to build powerful connections, elevate your connections and acheive your personal texting goals with your contacts, but you still must comply with the laws in your jurisdiction. For more commercial uses of texting, you may need to register for a texting campaign which is a different process and requires a more lengthy sign up and registration process than our consumer product. This mass messaging service for larger lists is called A2P messaging and it is a different ball game. You must still comply with all the SHAFT rules and opt in and opt out requirements. However, in addition, you must also register your texting campaign with the major carriers and pay for a commercial phone number and messaging service. Such services exist with a simple google search and we encourage you to use those services if you need more than Hit Em Up’s personal usage limits can provide you at this time. While the price is higher for such services, you always want to use the right tool for the job and remain in compliance with all laws and regulations/trade association rules in your area.

Let's work together to make digital messaging a positive and productive force for everyone!

Additional Resources:

Cellular Telecommunications Industry Association: https://www.ctia.org/

Federal Trade Commission: https://www.ftc.gov/

Federal Communications Commission: https://www.fcc.gov/

Hit Em Up Terms of Service: https://www.hitemupapp.com/terms

Disclaimer: This information is for general informational purposes only and does not constitute legal advice. Please consult with an attorney to discuss your specific needs and questions regarding SMS marketing regulations in your locality and the locality of your recipients.

Hey! Welcome to Hit Em Up!​

It's the best way to send a mass text - a message that you can send to multiple people that's personal and private. Fast and easy on iPad, iPhone, Android, and Mac.

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My Hit Em Up Tutorial for iPad, iPhone, Android, and Mac.​

To get started-

1. Go to My List tab on Hit Em Up.​

2. Tap New to create a new group of people that were going to send personal private messages to. Pick anybody from your list or add new contacts later.​

3. Tap Next. Give your group a name.​

4. Select the Sending mode. The default setting is My Phone Number. It allows you to send mass texts to your group, but the replies only go back to you.​

5. Tap Create.​

6. Write your message in the message field. They will receive a message that's personal using our ::firstname:: tag. You can also insert ::lastname:: or other tags you have access to on the contacts. You will notice the tag turns green to acknowledge it is a tag.​

7. Tap Send Separately.​

8. You will then see preview of your message. You can see that the name is in green, just to let us know that we're customizing each message to each contact. It's automatically pulling up the name from the contact data. Then, tap Send Separately.​

9. The app pops the message to send to each contact. Tap the Send button to each message to avoid being marked as spam. Tap Done.​

10. Your message shows up in History so that you can review it later and you can see who got the message. That's it! Your groups will show up in My Lists section.​

If you want to learn more, tap the My Hit Em Up button and then Tutorials. That will take you to our tutorial page, where you can learn all about the cool features in Hit Em Up.

Start Hitting Em Up to make more sales, increase engagement in your congregations, and so much more!​

We can't wait to see what you've come up with, with Hit EM Up. And how you engage with your customers and personal contacts. 🙂​

Are you tired of typing the same messages over and over again?​

Copying and pasting? That's kind of one of the core features of Hit Em Up, getting rid of that copy-paste mentality. And one of the ways we let you do that is with Templates.

via GIPHY

How to save Templates in Hit Em Up?​

Let me show you how that works.

Now, here's a message thread with my customers. We've already been sending quite a few messages to these folks, but what if we want to send a message recurrently or we just have a message that we want to use in multiple groups or lists, and we don't want to have to copy-paste and remember where we put it.

Luckily, we have a button just for that. Right here is this little paper icon.

This paper icon shows you all your templates right now. I have none.

But let's show how we can save a new template very easily. So I'm going to quickly write a message into my text field here, just like normal.

Awesome! This looks pretty good. I think I want to reuse this template multiple times. So what I'm going to do is press the paper icon.

Now you'll see that your message is at the top, and we're going to just go ahead and flip on the resave as template and then tap Save.

You'll notice that the icon turned green. That's because we have a saved template now, and it's highlighted.

How to change Sending Mode in Hit Em Up?​

Hit Em Up gives you many ways to send messages to your customers on the platform they use most.

via GIPHY

Let's look and see all those options and where you can edit them by selecting one of the lists.

In this case, My Customers - tapping on the name at the top of the conversation.​

Here you can see there's this thing that says Send Message Using and currently selected as My Phone Number.

My Phone Number is the default option. It's probably the one you want. It's the one that gives you personal private messages over SMS and iMessage.

But we have other options. We can choose Group SMS.​

We can choose Group SMS. Group SMS is nonprivate, as in everybody can see everybody's response. Group text is only good for up to nine people on iPhone and 20 on Android. The reason for that is that the group text is really for friends, family, and small groups of people you want to send messages to. It's not designed for mass texting. If you try to mass text using this option, your phone number will get blacklisted from your carrier, so don't try.

Next, let's look at Personalized Email.​

Personalized email works exactly like My Phone Number, instead of sending to a phone number or SMS, iMessage, etcetera. Personalized email sends via email, which is super cool! One great option is to use Personalized email as a way to send long-form messages because texting is designed to be just for short messages that get your point across. But suppose you need to convey a lot of information that should really be in a blog post. In that case, personalized email is a much better option, and what we like to do is send a big message via email, but then send a small notification via text message using my phone number to the same group of people. So you can say, "Hey, ::firstname::! Just want to let you know I sent you an email that I hope you'll take a moment to read". And then using Personalized email mode, you can go back and send that longer form message that is designed for computer reading or on an iPad. That's really the right way to handle long messages. To use email for short, quick messages that people need to be notified about quickly; my phone number is perfect for that case.

We also offer WhatsApp, and you'll notice it on your device.​

You might even have more sending options than what they're listed here. So feel free to read the description and change the settings by tapping the one you want to use and then clicking Save when you're ready.

So now My Customers will use My Phone Number.​

I'll type, "Hi, ::firstname::!". Then tap Send Separately.

You'll see that it uses individualized SMS mode, which is what we want.

It pops up using the iMessage dialog. Press Send.

Let's go back to my list and change to Personalize Email mode.​

So, now that I'm on Personalized Email mode. I'll click Save and send the same message.

Great. There's a nice little message with a subject.

So here we have a preview of our email that we're going to send, and you'll notice it says personalized email at the top, and we can scroll through and see that that looks pretty good.

Click Send Separately.​

And now we get the email dialog that pops up. Press Send.

So you'll see that it'll show you which sending mode you use to send with here.

By the way, when you create a new group, you also are still given those options of which sending mode you want to use for that group by default.

But you can always change them later, as you just saw. That's it for sending options.

Stay tuned for other great tutorials on our website and in the app.

To find all of our tutorials, go to the My Hit Em up tab in the application, tap learn and get help, and then tutorials.​

Have a great day! 😊

Sending messages with attachments in Hit Em Up is super easy.​

via GIPHY

When you tap on a group, you can write the message in the message field just like normal, including the ::firstname::, ::lastname::, or whatever you like. Then to attach photos -

Tap on the little attachment icon .

Select the images that you want to attach from the photo library and tap Done. You will see the photos will show up right above the message bar.​

Note: You can only attach one (1) photo on Android.

If you don't think that one photo is good, you can tap ❌ to remove it.

Repeat Step 1 if you want to attach more photos.​

When you're ready to send, click Send Separately.

You will see a preview of your message with the attachments where you can scroll up and down to see what they look like. Tap Send for each contact. That's it!

Where do I attach videos?​

Well, that's a pretty good question!

Videos, documents, and PDFs - we don't allow you to attach those directly yet. That is because not all your recipient's phones can handle all the different types of message types. What we recommend to do instead is to paste a link to, say, a Youtube video or a Google drive file to whatever file you are interested in uploading to a third-party service and put it at the end of your message.

You will see it appear as a black text right there. But the cool thing is when you actually go to send it, the video will convert directly into a playable thing that we can see right in iMessage, and so can your recipients.

That is how we can attach videos or files as a link to a third-party site like Youtube or docs.google.com.

Pretty cool! 😎​

If you are looking for an app to send mass text individually on iPhone, these are a few things you need to consider.​

1. Does it save you time?

2. Does it sync with your contacts?

3. Does it send personalized messages using your number?

4. Will it let you attach photos?

5. Will you be able to create and save Templates?

6. Will it let you try it for free? No strings attached!

Have you ever wondered if there is an app with all these features and can send mass text individually on iPhone?​

STOP WONDERING AND TRY IT NOW!!! 🙂

How do I send mass text individually on iPhone?​

THAT'S SUPER EASY!

All you need is an app that will let you send mass text individually on iPhone!

1. Download the app.​

2. Create a group within the app or select recipients from your Contact List.​

3. Compose your message and insert tags like their [firstname] and [lastname] so each message is unique.​

Hi [firstname]! -> Hi Febee!

4. Press Preview/Send.​

Note: Press send for each message that pops up. You will notice how each message is sent individually on iPhone. Try it now and let us know your feedback!

How to send a mass text on iPhone without Group?​

I have mentioned in the above article that Hit Em Up allows you to select Contacts from your Contact List or create a group within the app. So, once you've chosen the people you intended to send a mass text on your iPhone without a Group, you can compose your message and insert tags for their first name or last name to make your recipients feel special, that you made time for them, by texting them personally.

When you tap Preview/Send, you will see how the message will look like from your receiver's view. You will notice how each message is personalized and one on one! It is indeed a mass text on your iPhone without it being a group text! 🙂

It is the best app for Group Text with BCC because your recipients cannot see each other, and each reply comes back individually without it being a group text. Plus, your recipients will never know that you used Hit Em Up to send the message! Try it Now! 🙂

Check out some of our 5-star reviews from the leaders who discovered how using Hit Em Up to send a mass text on iPhone has made their life so much better!​

Hit Em Up with your most extraordinary and personalized messages.​

Download now!

Hit Em Up is the best app to send mass text individually on iPhone. The app is used by business owners, NGOs, fitness and wellness coaches, and many more.

Business owners use it to mass text their employees about updates and special announcements. Using the app to send mass text individually can keep their employees well-informed and updated. Wellness coaches send a motivational mass text every day. They inspire their clients to reach their goals.

More iOS users utilize the app to send mass text individually on iPhone because it saves them time as they don't have to copy and paste each message for each recipient. They can keep frequently used messages like a meeting or a reminder as Templates. Making it easier for them to send the mass text the next time they need it. Hit Em Up also syncs with their contacts, so they don't have to worry they might miss sending a message to someone from their list! And the best thing is they can attach photos and include links to their video! 🙂

Are you aware that there are rules and limitations set by your carrier when you send a mass text individually on iPhone? Fret not! We've got you covered! We have created a guide where you can avoid being tag as spam. You can read our blog post on How to Write Text Messages for Marketing Campaigns That Avoid Spam Filters and Message Send Failures!

** Try the app now and send mass text individually on your iPhone! I swear, it is life-changing! 🙂 **

Dear Febee! I have a Windows Computer and I want to import a .csv file to Hit Em Up. I saw you have this guide for importing to iCloud on Mac and on Windows that uses Google Contacts to convert the csv to a vCard, but is there a way to do it on my PC? - Hit Em Up Windows User​

Febee: Hey there Windows User! While on Mac there is an easy way to import contacts from a csv directly to the Contacts App on your Mac which then automatically syncs to your iPhone, iPad, and any other devices logged into your iCloud account that is on your Mac— doing it from a PC requires a little extra work, but that's the price we pay for not joining the Apple Cult Completely!

via GIPHY

Not to worry! I compiled a guide below and put together a video (audio dubbed by the CEO himself... because some of us have things to do) to help you get your CSV file converted to a vCard with no additional downloads or special software. Everything is built into your PC. We hope you enjoy it and if you find using the Command center on Windows tough, please feel free to just follow our original guide here that uses Google Contacts to Assist you.

Windows CSV to VCF Video Guide​

Convert a CSV file to vCard on Windows

The ultimate guide to converting a CSV on Windows:​

* Have a Mac? Click Here to learn how to import to Mac *

1. To Import CSV file to iCloud, click on the Windows + R key together or simply click on Start button and search for Run. Next, press Enter key.​

2. Type in Contacts and hit Enter.​

3. Click the >>, select Import​

4. Select the file format you want to import the contacts from, in this case, our file format is .csv so Select “CSV (Comma Separated Values)“, click Import and choose a file to import by clicking Browse. Browse the location of the CSV file and select that. Click Next.​

5. Map the required or appropriate fields and click on the Finish button.​

Note: Make sure to tick "Import this field" if you want the information added to your contact details.

6. Now all contacts are now converted to a Contact File. Now, click the >>, select Export.​

7. This time, we are going to select “vCards (folder of .vcf files)”. Select the folder for VCF Export. You can browse another location to save it or you can save it in the Contacts folder, just make sure to create a new folder and rename it to separate the Contact File from the VCF file. After that, click OK.​

Now, the downside with Windows vCard export is the VCF version 2.1. ** iCloud doesn’t support VCF versions 2.1 and below. It only supports VCF versions 3.0 and above. **

Thus, we have to update the version from VCF 2.1 to VCF 3.0. Since we converted multiple contacts, we will combine all contacts into one file so it would be easier for us to find and replace the text and update the VCF version.

a) Click on the Windows + R key together or simply click on the Start button and search for CMD. Next, press Enter key.

b) Type in cd (this is a command to change directory/folders) and copy and paste the file location. Press Enter.

Sample: cd C:\Users\Users\Contacts

❗️Don’t forget the space after cd

c) Type in *copy .vcf allcontacts.vcf and hit Enter.

d) Open your contacts folder and look for the new allcontacts.vcf which will contain all of your contacts inside that single vCard file.

e) Right click allcontacts.vcf and open with a text editor (You can choose Notepad) to update the version from 2.1 to 3.0.

f) Find VERSION: 2.1. Delete 2.1 and type 3.0

g) Click Edit and select Replace…

1. Find what: VERSION:2.1

2. Replace with: VERSION:3.0 then click Replace All.

8. Save allcontacts.vcf by pressing CTRL + S. Now you can drag and drop the file to import your contacts to iCloud.com.​

9. Once you’re all imported, download Hit Em Up to start your Texting Campaign.​