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Β· 5 min read
Zakery Kline

πŸŽ„ A holiday message from our founder:​

The Pandemic has hit us all hard. A lot of folks are hurting now. As leaders, it is essential to remember that we have a responsibility in times of trouble to lift the spirits of and give hope to people.

When I created Hit Em Up back in 2013, I helped a young entrepreneur and go-getter engage his customers better and save his team time texting. However, as the app gained popularity and our customers (you) told us what a blessing the app has been in their lives, I knew that Hit Em Up needed to reach more people.

I'll never forget one call with a customer back in the early days who gave us feedback on the app. He was a life coach and clergyman. To be honest, his call nearly brought me to tears... He explained that he used the app daily to motivate at-risk folks to help them rebuild their lives. He felt that the Hit Em Up texts kept their spirits high. Each day he would wake up at 4:00 AM to prepare his daily inspirational message to his few hundred in his flock. He included their name in each message, so they knew they were not alone in their journey and that someone truly cared about them. He felt that Hit Em Up allowed him to communicate that they are individuals of worth and potential.

This customer's call made me realize Hit Em Up was more than just about texting. Hit Em Up is about enabling leaders to lift people up. In so doing, Hit Em Up makes you a leader.

So yes. We love to hear the stories from you about how you have increased your sales, saved your businesses during the Pandemic, and communicated mission-critical information.

But Hit Em Up is so much more. Let it be a stepping stone for you to become a stronger and better motivator in your communities.

Your letters, calls, and fantastic reviews on the app store are what drives us each day to serve you. But, it's not how much you love the app which inspires us. It's what YOU HAVE DONE WITH THE APP that humbles and inspires us.

No matter where you are in your journey as a leader, I want to let you know I am proud of you. Also, I have a challenge for you in the coming weeks as the Pandemic continues to hurt many families across the country.

In your pocket, you have a mass text app that has enabled you to improve your life quality and save you time. But let's reimagine what you can use it for and what role you can play in your community with such a tool.

This holiday season: let's focus on making you a leader of your community above all else.

Good leaders understand that acknowledging others' suffering during times of hardship and offering a helping hand is the best way to lift spirits. Give the people in your community a shoulder to lean on.

My challenge to you is as follows​

Send a text message using Hit Em Up that inspires your audience through a humble message that brightens people's lives.

Here are some suggestions I have made just for you:


Hi ::firstname::, I know the Pandemic has been hard on all of us, and I want to let you know I am here for you always. If there's anything I can do, even if you just need someone to talk to, I am here.

Hi ::firstname::, I wanted to see how you are doing. I know this holiday season is like no other because of the Pandemic. I'm not sure if you're one of them, but some folks can't visit with their families now, and I wanted you to know that YOU ARE NOT ALONE. We are going to get through this together.

Hi ::firstname::, 2020 has been a tough year for us all, but I wanted to let you know I am here for you, and you are not alone. We are going to get through this. Hang tight and let me know if you need anything, even if it's just a virtual hug. We are stronger together. πŸ’ͺ

Feel free to take and modify these suggestions to fit your needs and audience. You can save them to a template in Hit Em Up by copying and pasting them into the app's chat input and pressing the paper icon in the lower left.

If you are already leading people using Hit Em Up and have suggestions for the thousands of others who use the app, please leave a comment below. Your tips can help us all pay it forward and improve the lives of many.

I want to let you know that you motivate us when you share your Hit Em Up success stories with us via the support chat and especially in reviews on the app store. You also are helping other Hit Em Up users learn to be better leaders too through your example. Thank you.

Happy holidays and happy sending.


Zak signature

Zak Kline

Founder @ Hit Em Up


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